I have a band called The Clintons. My new band is called Golden Grenade. I do web design & internet marketing for my company, Luckybomb! Strategic Media. I do web strategy & marketing at Music Villa. I always have about four too many side projects going at once. My amazing daughter, Kennedy, was born in May 2010. More Info
I just finished a little project for Music Villa. It’s sort of an experiment really. A mini site dedicated to one product that the entire staff believes in. Almost like a Ginsu knife commercial but a little different. Check it out: Bose L1 Sound System Guide.
Here’s one of the two videos I made just for the site…
I’m working with Jeni Fleming for her next album release. Here’s step one in the process…
Over the last couple months I’ve been taking a Berklee music marketing course to get certified as a Topspin Marketer. As of now, to use the Topspin platform you either have to hire a Topspin Certified Marketer or become one. I’m somewhat of a control freak so I decided to become one.
In a nutshell, Topspin is a music marketing platform that integrates email software, digital delivery, ecommerce, and extensive statistics tracking all in a single dashboard. If you combined stuff like Reverbnation, Mailchimp, E-junkie, and Artistdata you might get something similar to Topspin. Now imagine if you could combine the data from all of these tools. You could get information like which people on your mailing list purchased what, how they got on your mailing list (a gig, a email for media widget, etc) and the list goes on.
I expected that I’d already know quite a bit of what was being taught but I’ve been pleasantly surprised with some hidden gems of music marketing wisdom. I probably won’t change much of what I’m already doing for my artists but this course has certainly given me a confidence boost and provided a clearer understanding of online music marketing best practices.
